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In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an \"authority\" versus a true \"leader.\" \n\nFor more on this topic, check out Sinek's latest book Leaders Eat Last: Why Some Teams Pull Together and Others Don't now available for pre-order.\n\nWatch more videos here: http:\/\/www.99u.com\n\n3:30 Happiness breakdown (4 chemicals)\n5:53 1) Endorphins\n7:16 Importance of endurance\n7:59 2) Dopamine\n8:19 Dopamine is to make sure get stuff done\n9:10 Goals must be tangible - we have to see the goal to stay focused\n10:17 Dopamine is dangerous when unbalanced\n15:07 Feel safe\n15:40 In our organization, danger isn't a constant it is a variable\n17:05 The responsibility of leadership is 2 things: 1) Determine who gets in and who doesn't 2) how big do we make the circle of safety\n17:33 Great leaders extend safety to the outermost of the org\n17:53 3) Serotonin - leadership chemical\n19:30 Trying to enforce relationships\n22:22 Value of group-living\n22:28 Being alpha comes at a cost\n26:01 The cost of leadership is self-interest\n27:15 Makes you feel safe\n27:34 4) Oxytocin\n29:03 Businesses aren't rational, it's about feeling safe. \"It's human -- physical touch\"\n29:27 \"Human bonds matter\"\n29:29 Act of human generosity\n32:19 Leaders spend time\/energy not money\n37:30 You have to make sure you can trust others as leaders because you won't have time to help everyone\n38:47 Cortisone - the feeling of stress and anxiety\n40:59 Needs to shut down during times\n41:42 Cortisone inhabits oxytocin\n42:18 \"Our jobs are killing us.. leaders are responsible\"\n43:12 Leadership is a decision, a choice.\n\n\n\nAbout Simon Sinek\n\nA trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.\n\nSinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.\n\nHis innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.\n\nSinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. 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