[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/blog.terabox.com\/insights\/comunicacion-estrategica-storytelling-startups#BlogPosting","mainEntityOfPage":"https:\/\/blog.terabox.com\/insights\/comunicacion-estrategica-storytelling-startups","headline":"Comunicaci\u00f3n Estrat\u00e9gica: El \u00daltimo Basti\u00f3n Humano","name":"Comunicaci\u00f3n Estrat\u00e9gica: El \u00daltimo Basti\u00f3n Humano","description":"\ud83d\udcfa V\u00eddeo de estudio recomendado hoy: https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ El Arte de la Narrativa: Por qu\u00e9 la Comunicaci\u00f3n es el \u00daltimo Basti\u00f3n HumanoEl Arco Narrativo y la Homeostasis de la Reputaci\u00f3nLa Estrategia de los Tres C\u00edrculosReclutamiento Estilo Napole\u00f3nConclusiones clavePreguntas y Respuestas El... ","datePublished":"2026-07-20","dateModified":"2026-07-20","author":{"@type":"Person","@id":"https:\/\/blog.terabox.com\/author\/flextech-admin\/#Person","name":"flextech-admin","url":"https:\/\/blog.terabox.com\/author\/flextech-admin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","height":96,"width":96}},"publisher":{"@type":"Organization","name":"terabox","logo":{"@type":"ImageObject","@id":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","url":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","width":900,"height":900}},"image":{"@type":"ImageObject","@id":"https:\/\/img.youtube.com\/vi\/GRoU1T4E9rQ\/maxresdefault.jpg","url":"https:\/\/img.youtube.com\/vi\/GRoU1T4E9rQ\/maxresdefault.jpg","height":"","width":""},"url":"https:\/\/blog.terabox.com\/insights\/comunicacion-estrategica-storytelling-startups","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ","name":"Helping Founders Go Direct in a New Era of PR & Comms with Lulu Cheng Meservey | Ep. 25","description":"(If you enjoyed this, please like and subscribe!)\n\nLulu Cheng Meservey is the leading voice in the new age of PR and comms and is the founder of Rostra, an advisory firm helping founders go direct. \n\nLulu has been a trusted voice for founders like Palmer Luckey at Anduril, Eric Glyman at Ramp, and Brian Armstrong at Coinbase. She previously ran corporate affairs and communications for Activision Blizzard and was the head of comms for Substack. \n\nLulu writes an acclaimed newsletter called Flack, where she proposes her new playbook for communications and shares tactical advice for how to help win over the people who matter, without wasting time or inducing cringe. \n\nA few memorable moments:\n- Aura is code for good communicator\n- People like to have assumptions for the level of celebration you deserve\n- The correct version of this company has him in it\n- Words that mean the same thing aren\u2019t perceived the same way\n- Comms is the last thing to be uniquely human\n\nTimestamps:\n(0:00) Intro\n(0:50) Comms having a moment\n(3:43) Breaking through the noise\n(6:30) What makes a great story\n(9:58) Creating story arcs\n(17:29) Flow and stock\n(20:29) All press is good press\n(23:25) Leaning into authenticity\n(28:10) Word choice\n(35:09) Impact on recruiting\n(42:48) The business of comms\n(45:48) Comms predictions\n(48:18) Tech & media relationship\n\nMore on Lulu:\nhttps:\/\/x.com\/lulumeservey\nhttps:\/\/www.getflack.com\/\nhttps:\/\/rostra.co\/\n\nMore on Jack:\nhttps:\/\/www.altcap.com\/\nhttps:\/\/x.com\/jaltma\n\nhttps:\/\/linktr.ee\/uncappedpod\nEmail: friends@uncappedpod.com","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/GRoU1T4E9rQ\/default.jpg","https:\/\/i.ytimg.com\/vi\/GRoU1T4E9rQ\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/GRoU1T4E9rQ\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/GRoU1T4E9rQ\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/GRoU1T4E9rQ\/maxresdefault.jpg"],"uploadDate":"2025-09-24T13:45:02+00:00","duration":"PT50M19S","embedUrl":"https:\/\/www.youtube.com\/embed\/GRoU1T4E9rQ","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UC6wghONDqjhSw5KsXrnSTuA#Organization","url":"https:\/\/www.youtube.com\/channel\/UC6wghONDqjhSw5KsXrnSTuA","name":"Uncapped with Jack Altman","description":"Conversations with people I admire about things I\u2019m genuinely interested in.","logo":{"url":"https:\/\/yt3.ggpht.com\/lSOfzRNnNDv4qOIl1jiGGyZumWnzqNxXh7yenxnawbdV-N7F0xJT119ywZzPPXK8apEMKRvsfPI=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":21375}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=GRoU1T4E9rQ#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":525}]},"about":["\u300eSpanish\u300f","Insights"],"wordCount":1688},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Insights","item":"https:\/\/blog.terabox.com\/insights\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Comunicaci\u00f3n Estrat\u00e9gica: El \u00daltimo Basti\u00f3n Humano","item":"https:\/\/blog.terabox.com\/insights\/comunicacion-estrategica-storytelling-startups#breadcrumbitem"}]}]