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She\u2019s also the host of Build, a podcast dedicated to product and product management.\u00a0In today\u2019s conversation, Maggie shares:\n\u2022 The value of building a broad-based PM skill set\n\u2022 Three qualities of the best product managers\n\u2022 A step-by-step guide for crafting a product strategy\n\u2022 How to break into PM\n\u2022 Why great writing is often just simplifying your writing\n\u2022 Why being too data-driven is a red flag\n\u2022 The impact of content creation on Maggie\u2019s career\n\n\u2014\n\nBrought to you by Productroadmap.ai\u2014AI to connect your roadmaps to revenue: https:\/\/productroadmap.ai  | Composer\u2014the AI-powered trading platform: https:\/\/www.composer.trade\/ | Eppo\u2014Run reliable, impactful experiments: https:\/\/www.geteppo.com\/\n\nFind the full transcript at: https:\/\/www.lennyspodcast.com\/mastering-product-strategy-and-growing-as-a-pm-maggie-crowley-toast-drift-tripadvisor\/\n\nWhere to find Maggie Crowley:\n\u2022 X: https:\/\/twitter.com\/maggiecrowley\n\u2022 LinkedIn: https:\/\/www.linkedin.com\/in\/maggie-crowley-42a97112\/\n\nWhere to find Lenny:\n\u2022 Newsletter: https:\/\/www.lennysnewsletter.com\n\u2022 X: https:\/\/twitter.com\/lennysan\n\u2022 LinkedIn: https:\/\/www.linkedin.com\/in\/lennyrachitsky\/\n\nIn this episode, we cover:\n(00:00) Maggie\u2019s background\n(04:06) Three common traits among the best PMs\n(09:33) Strategy is an important but small part of the job\n(11:14) How to get better at simplification\n(15:13) Ownership \n(17:53) Examples of simplifying\u00a0your work\n(19:39) Maggie\u2019s Slack support group\n(21:37) Following up on your work\n(23:23) PM time horizon\n(26:31) Staying in your role vs. trying a new opportunity\n(27:37) The importance of \u201ccarrying the water\u201d\u00a0\n(28:56) Pros and cons of the PM job\n(31:42) Advice on landing a PM role\n(34:36) Step-by-step process for writing your product strategy\n(39:55) Not every feature needs a strategy\n(46:29) The value of working through the process \n(48:09) Maggie\u2019s one-pager doc\u00a0\n(54:16) Contrarian corner\n(55:44) The worst product Maggie ever shipped\n(58:33) Why being \u201cdata-driven\u201d is a red flag\n(1:01:10) Content creation\n(1:14:27) Closing thoughts\n(1:15:17) Lightning round\n\nReferenced:\n\u2022 David Cancel on LinkedIn: https:\/\/www.linkedin.com\/in\/dcancel\/\n\u2022 On Writing Well: The Classic Guide to Writing Nonfiction: https:\/\/www.amazon.com\/Writing-Well-Classic-Guide-Nonfiction\/dp\/0060891548\n\u2022 Notion: https:\/\/www.notion.so\/\n\u2022 The Minto Pyramid Principle and the SCR Framework: https:\/\/www.lennysnewsletter.com\/p\/minto-pyramid-principle-scr\n\u2022 Drift: https:\/\/www.drift.com\/\n\u2022 Maggies Top 5 Product Lessons for 2021: https:\/\/www.drift.com\/podcasts\/build\/?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3\n\u2022 Unpacking Amazon\u2019s unique ways of working | Bill Carr: https:\/\/www.lennyspodcast.com\/unpacking-amazons-unique-ways-of-working-bill-carr-author-of-working-backwards\/\n\u2022 Inside Linear: Building with taste, craft, and focus | Karri Saarinen: https:\/\/www.lennyspodcast.com\/inside-linear-building-with-taste-craft-and-focus-karri-saarinen-co-founder-designer-ceo\/\n\u2022 Adam Medros on LinkedIn: https:\/\/www.linkedin.com\/in\/amedros\/\n\u2022 Strategy Doc Template: https:\/\/docs.google.com\/document\/d\/1frggEj_gfFD4--8eNkkyY-zHryXbN5uIS8uiMDCYVes\/edit\n\u2022 How Figma builds product: https:\/\/www.lennysnewsletter.com\/p\/how-figma-builds-product\n\u2022 Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https:\/\/www.lennyspodcast.com\/shreyas-doshi-on-pre-mortems-the-lno-framework-the-three-levels-of-product-work-why-most-execution-problems-are-strategy-problems-and-roi-vs-opportunity-cost-thinking\/\n\u2022 Einstein quote: https:\/\/www.brainyquote.com\/quotes\/albert_einstein_122232\n\u2022 The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: https:\/\/www.amazon.com\/Presentation-Secrets-Steve-Jobs-Insanely\/dp\/0071636080\n\u2022 Thinking in Bets: Making Smarter Decisions When You Dont Have All the Facts: https:\/\/www.amazon.com\/Thinking-Bets-Making-Smarter-Decisions\/dp\/0735216371\n\u2022 Scaling People: Tactics for Management and Company Building: https:\/\/www.amazon.com\/Scaling-People-Tactics-Management-Building\/dp\/1953953212\/r\n\u2022 Slow Horses on AppleTV+: https:\/\/tv.apple.com\/us\/show\/slow-horses\/umc.cmc.2szz3fdt71tl1ulnbp8utgq5o\n\u2022 Future: https:\/\/www.future.co\/\n\u2022 Ladder: https:\/\/www.joinladder.com\/\n\u2022 Pump Log: https:\/\/pumplogapp.com\/\n\u2022 Huckleberry: https:\/\/huckleberrycare.com\/\n\u2022 Toast: https:\/\/pos.toasttab.com\/\n\u2022 Careers at Toast: https:\/\/careers.toasttab.com\/homepage\n\nProduction and marketing by https:\/\/penname.co\/. 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