[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/blog.terabox.com\/insights\/nuevas-reglas-medios-marca-personal-fundadores#BlogPosting","mainEntityOfPage":"https:\/\/blog.terabox.com\/insights\/nuevas-reglas-medios-marca-personal-fundadores","headline":"Las nuevas reglas de los medios y la marca personal","name":"Las nuevas reglas de los medios y la marca personal","description":"\ud83d\udcfa V\u00eddeo de estudio recomendado hoy: https:\/\/www.youtube.com\/watch?v=XROaLetSxg0 Las nuevas reglas de los medios: Del anonimato corporativo a la marca personalDe la defensa a la ofensiva medi\u00e1ticaEl colapso del anonimato corporativoLa estrategia del “Gran Mago”: El m\u00e9todo Alex KarpConclusiones clavePreguntas y... ","datePublished":"2026-07-08","dateModified":"2026-07-08","author":{"@type":"Person","@id":"https:\/\/blog.terabox.com\/author\/flextech-admin\/#Person","name":"flextech-admin","url":"https:\/\/blog.terabox.com\/author\/flextech-admin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","height":96,"width":96}},"publisher":{"@type":"Organization","name":"terabox","logo":{"@type":"ImageObject","@id":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","url":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","width":900,"height":900}},"image":{"@type":"ImageObject","@id":"https:\/\/img.youtube.com\/vi\/XROaLetSxg0\/maxresdefault.jpg","url":"https:\/\/img.youtube.com\/vi\/XROaLetSxg0\/maxresdefault.jpg","height":"","width":""},"url":"https:\/\/blog.terabox.com\/insights\/nuevas-reglas-medios-marca-personal-fundadores","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=XROaLetSxg0#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=XROaLetSxg0","name":"The Media Game Has Changed","description":"Recorded live at the New Media Summit, Marc Andreessen, Ben Horowitz, Erik Torenberg, and Gaby Goldberg discuss how media, communication, and influence are changing in the internet era.\n\nThe conversation explores the shift from legacy media to creator-led platforms, why authenticity has become a competitive advantage, and how founders can build audiences by communicating directly with customers, employees, and the public. They discuss podcasts, social media, storytelling, corporate communications, and the changing relationship between companies, journalists, and audiences.\n\nAlong the way, they examine how founders can develop a public voice, why some leaders become influential communicators, and what it means to build a brand in a world where distribution is increasingly decentralized.\n\nTimestamps:\n00:00 - Intro: The New Rules of Media\n00:56 - Why Authenticity Beats Media Training\n02:41 - Marc's Media Training Horror Story\n06:59 - How the Legacy Press Turned Adversarial\n11:58 - Going Direct: The Founder Is the Brand\n20:20 - Picking Your Battles: When to Fight Back\n23:42 - Why Being Polarizing Beats Being Liked\n25:06 - Hiring a Team Built for New Media\n30:03 - The Founder Messaging Mistakes to Avoid\n33:47 - Tell the Bigger Story: The Alex Karp Playbook\n\nResources:\nFollow Marc Andreessen on X: https:\/\/x.com\/pmarca\nFollow Ben Horowitz on X: https:\/\/x.com\/bhorowitz\nFollow Erik Torenberg on X: https:\/\/x.com\/eriktorenberg\nFollow Gaby Goldberg on X: https:\/\/x.com\/gaby_goldberg\n\nStay Updated:\nIf you enjoyed this episode, be sure to like, subscribe, and share with your friends!\n\nFind a16z on X: https:\/\/twitter.com\/a16z\n\nFind a16z on LinkedIn: https:\/\/www.linkedin.com\/company\/a16z\n\nListen to the a16z Show on Spotify: https:\/\/open.spotify.com\/show\/5bC65RDvs3oxnLyqqvkUYX\n\nListen to the a16z Show on Apple Podcasts: https:\/\/podcasts.apple.com\/us\/podcast\/a16z-podcast\/id842818711\n\nFollow our host: https:\/\/x.com\/eriktorenberg\nThis material is solely for educational purposes and is not investment advice or an offer of investment advisory services. This material should not be used as the basis for an investment decision. a16z is an investor in SpaceX and Cursor through its managed funds, and thus has a financial interest in the company's performance and future prospects. In particular, a16z benefits if the company grows in value; and a16z funds will receive any customary dividend payments in connection with their status as a shareholder of the company. However, a16z is not being compensated by SpaceX or Cursor for this material.\n\nPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. 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