[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/blog.terabox.com\/insights\/orin-john-brand-storytelling-content-strategy#BlogPosting","mainEntityOfPage":"https:\/\/blog.terabox.com\/insights\/orin-john-brand-storytelling-content-strategy","headline":"Brand Storytelling & Content Strategy with Orin John","name":"Brand Storytelling & Content Strategy with Orin John","description":"\ud83d\udcfa Today’s recommended deep-dive video: https:\/\/www.youtube.com\/watch?v=C32zkK5tD48 Beyond the Feed: Orin John\u2019s Blueprint for Scalable Brand StorytellingThe Barometer of Value and EntertainmentWorld Building: The Brand as a TV ShowThe Creative Moat and the Volume GameKey TakeawaysQ&A Beyond the Feed: Orin John\u2019s... ","datePublished":"2026-07-14","dateModified":"2026-07-14","author":{"@type":"Person","@id":"https:\/\/blog.terabox.com\/author\/flextech-admin\/#Person","name":"flextech-admin","url":"https:\/\/blog.terabox.com\/author\/flextech-admin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=150&d=mm&r=gforcedefault=1","height":96,"width":96}},"publisher":{"@type":"Organization","name":"terabox","logo":{"@type":"ImageObject","@id":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","url":"http:\/\/blog.terabox.com\/wp-content\/uploads\/2021\/11\/logo\u4ea7\u54c1\u540d-\u7ad6\u7248.png","width":900,"height":900}},"image":{"@type":"ImageObject","@id":"https:\/\/img.youtube.com\/vi\/C32zkK5tD48\/maxresdefault.jpg","url":"https:\/\/img.youtube.com\/vi\/C32zkK5tD48\/maxresdefault.jpg","height":"","width":""},"url":"https:\/\/blog.terabox.com\/insights\/orin-john-brand-storytelling-content-strategy","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=C32zkK5tD48#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=C32zkK5tD48","name":"How to Make Content People Give a Sh*t about\u00a0w\/\u00a0Oren\u00a0John","description":"The 10 Minute Personal Brand Kickstart (FREE): https:\/\/the505podcast.courses\/personalbrandkickstart\n\nWin $100k from Artlist here:\nhttps:\/\/artlist.io\/lp\/100kfund\/?utm_source=al_social&utm_medium=ugc&utm_term=100K&utm_content=100K&utm_campaign=100K\n\nWhat\u2019s up, Rock Nation! Today we sit down with Oren John, the internet\u2019s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.\n\nWe dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content \u201cmoats,\u201d why he welcomes flops, and how to position yourself for both influence and income.\n\nIf you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.\n\nCheck out Oren here here:\nhttps:\/\/www.instagram.com\/orenmeetsworld\/\nhttps:\/\/www.youtube.com\/@UC_tSQ6UQy2pROm-I0J7UBoA \n\nSUSCRIBE TO OUR NEWSLETTER: https:\/\/the505podcast.ac-page.com\/rock-report\n\nThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services\nCoupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders\nhttps:\/\/courses.the505podcast.com\/pricing-guide\n\nJoin our Discord! https:\/\/discord.gg\/xgEAzkqAvs\n\nMore Free Products:\nOur 5 Positioning Tips to Land Bigger Clients (FREE): https:\/\/the505podcast.courses\/5positioningtips \n6 Questions to ask on Every Sales Call (FREE): https:\/\/the505podcast.courses\/6questionsfordiscoverycall\n\nCOP THE BFIGGY \"ESSENTIALS\" SFX PACK HERE: \nhttps:\/\/courses.the505podcast.com\/BFIGGYSFXPACK\n\nKG Presets Vol. 1\nhttps:\/\/www.kostasgarcia.com\/store-1\/p\/kglightroompresets\n\nKostas\u2019 Amazon Storefront:\nhttps:\/\/amzn.to\/3GhId25\n\n15% OFF Prism Lens FX with code: KOSTAS15\nhttps:\/\/bit.ly\/42sNdej\n\nTimestamps: \n0:00 - Intro\n1:10 - Brand Storytelling in 2025\n2:31 - TV series content\n4:01 - Creative vs Content Quality\n5:39 - brands crushing in 2025\n7:08 - World Building\n11:17 - Tarte Cosmetic brand trips\n12:54 - $100k Artlist Giveaway\n13:46 - Value vs Entertainment creators\n16:17 - Embracing the flop\n17:53 - Formats that win on social\n19:25 - Do carousels still work?\n21:01 - Why video wins\n23:15 - Merging value and entertainment\n24:07 - How to go from value to entertainment content\n25:18 - Building in public\n26:37 - What brands miss the mark on\n28:11 - Cannes Festival\n29:13 - LinkedIn\n30:29 - Creating content while working a 9-5\n32:03 - Oren\u2019s first brand deal\n32:48 - You just gotta be hotter\n34:04 - Fitness talk\n35:36 - Dialing in positioning\n39:45 - How to crush facebook ads\n41:17 - Creative Volume\n42:34 - The photoshoot playbook\n45:34 - The Laker\u2019s content playbook\n46:59 - Why Oren uses Notion\n48:46 - Don\u2019t copy the biggest brands if you want to win\n50:02 - How to build real community\n51:50 - How to crush live events\n52:55 - Your environment matters\n56:21 - Cost to content\n57:29 - Hiring\n58:43 - Oren\u2019s YouTube strategy\n1:02:36 - People still underestimate the creator economy\n1:05:01 - The TikTok Shop playbook\n1:05:42 - A.I. ads\n1:07:50 - Cultivating an audience that wants to buy\n1:10:35 - Breaking down the 505 brand\n1:20:10 - A.I. software that Oren uses\n1:21:49 - Quality vs. Quantity\n1:22:30 - How Luxury brands can win on social\n1:23:22 - Oren\u2019s clothing brand\n1:26:31 - What Oren\u2019s learned from making his own products\n1:29:28 - How men vs. women shop\n1:31:36 - Men\u2019s bags\n1:34:12 - The next 6-12 months\n1:35:06 - Advice to your 18 year old self\n\nIf you liked this episode please send it to a friend and take a screenshot for your story! 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