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Sponsored by Incogni - use code veritasium at https:\/\/incogni.com\/veritasium to get an exclusive 60% off.\n\nIf you\u2019re looking for a molecular modelling kit, try Snatoms, a kit I invented where the atoms snap together magnetically - https:\/\/ve42.co\/SnatomsV \n\nSign up to the Veritasium newsletter for weekly science updates - https:\/\/ve42.co\/Newsletter\n\nTo play around with the simulations in the video, you can follow these links:\nDisease spreading - https:\/\/www.veritasium.com\/simulation2\nPreferential attachment - https:\/\/ve42.co\/barabasiAlbertSim \n\n\n\u2580\u2580\u2580\nA huge thank you to: \nDuncan Watts, for creating the small-world model that inspired this video and expanding on his further work; Steve Strogatz, for telling the story with such clarity & humour; Albert-L\u00e1szl\u00f3 Barab\u00e1si, for revealing the the inevitability and impact of hubs; Mark Buchanan, for his insightful takeaways that pulled it all together.\n\nCheck out Duncan Watts\u2019 books here - 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